and The System has some advice on why nice guys finish last:Because nice guys are weak guys. They wear their heart on their sleeve and they don't make the girl work for it. ...What happens is that the guy says, "I had a good time, did you? Can I see you again? You're really a nice girl! You're sure good looking." This girl is 28, she's good looking, and ever since she was 12, guys have been telling her she's beautiful. So, what effect does that compliment have? It's a negative.
...The nice guy is too happy to be there and when she walks away from the first date she says, "Here's another one I own" versus "I don't know where I stand with this guy." When you start tweaking that detective in her mind, she goes bonkers and her interest level goes through the roof.
Perhaps this explains why women like mysteries so much, that detective in their mind. Anyway, if you want to read more, take a look at the interviews.