"'Man as idiot' isn't going over very well these days."

Glenn Sacks and Richard Smaglick on male bashing in advertising:

The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo -- in which men are depicted as irresponsible fathers and lazy, foolish husbands -- are starting to feel outnumbered. It's an understandable feeling....

The evidence is clear: "Man as idiot" isn't going over very well these days.


At least there is some push back on this type of negative advertising.